Vogue chooses Wizkid over Davido as the biggest artist in Africa[see details]
A lot of peole have been asking as to who Africa’s biggest artist is at the moment. No doubt two names always pop outout,that is David and Wizkid
The world’s fashion bible, Vogue , however
believe Wizkid is the undisputed hottest
African popstar” by almost any measure. This
came after the launch of his Pop Shop in
New York, United States of America.
Read their editorial below;
This past Saturday, Wizkid—currently Africa’s
hottest pop star by almost any measure—
unveiled his new capsule collection with a
takeover of Reign in Manhattan’s
Meatpacking District.
Better known as a destination for hard-to-
find Y-3 gear, the New York City streetwear
shop was remade, floor to ceiling, in Wizkid’s
image for the pop-up, complete with a glass
dome emblazoned with “Starboy” (the name
of the new collection, as well as Wizkid’s
music imprint and longtime nickname).
From this futuristic perch, the Starboy himself
performed and posed for a veritable flash
mob of devotees.
“For me, when I dropped my
last project, I just felt it was time to do
something for my fans, so they could have
almost like, a piece of me,” explained Wizkid,
unwinding from the impromptu concert in the
shop’s secluded backyard.
“I sat down with
my team, and we did a couple designs, we
designed some shirts and some bandanas,
and we just decided to put it up for the fans
—something we intend to do like every three
months, put out new collections.”
Afrobeats, a scene centered in Lagos, fuses
the melodic sense of West African Highlife
and Palm-wine music with a range of Black
Atlantic sounds, including dancehall, Soca,
and U.K. soul, to arrive at a truly Pan-African
pop place. (In fact Wizkid and some other
Nigerian artists describe the movement as
“Afropop” and avoid the term “Afrobeats,”
which was coined in the U.K. to describe the
emerging sound).
Lest those new to it underestimate the street
value of a piece of Wizkid—the genre’s
undisputed king—the shop was jam-packed
with hundreds of die-hard fans feverishly
snapping pics and exuding Beatlemania-
levels of nervous energy at being so close to
their idol (he generally performs at arena-size
venues in New York and London).
They were also ready to scream the words to
every song he performed, from his
international crossover “Ojuelegba” (which
inspired Drake and Skepta to jump on a
remix) to more recent hits like “Soco.”
Though the crowd strongly represented the
West African diaspora, it was sprinkled with
faces from all over the world, including
shoppers from Europe and Asia, who also
showed interest in getting their hands on the
exclusive gear.
The collection, which includes a Starboy-
branded tour jacket–style bomber and a
Made in Lagos green and purple gradient tee,
is admirably minimal, given the ubiquity of
splashier West African prints and Black
Panther knockoffs over the last year or two.
Interpolating Wizkid’s brand with subtle
references to classic rock memorabilia and
pop culture (the Made in Lagos design, for
instance, has a distinct Lost in Space feel that
echoes the Star Trek–inspired font of the
Starboy logo), resulting in pieces that pair as
easily with a Bape hoodie as a Bad Brains
tee.
As he tells it, the star only had two criteria
for his creative team when they brainstormed
the look: “One: simple and two: fresh. It has
to have a more universal appeal to it.
Something you can be proud wearing—not
just as a Starboy fan but proud being an
African,” he said. “But I also want people
around the world to be able to wear it. Even
if you’re not from Lagos, it should be
fashionable enough for you to just throw it
on. I want people to look back and be like,
Yo, I had that Wizkid T-shirt when it
dropped.”
Made in Lagos is the title of his forthcoming
album (currently slated to drop on October 1 )
and putting Lagos on the pop cultural map is
very much Wizkid’s mission at the moment,
even if it means coming all the way to the
streetwear mecca of New York to do so.
Still, the Afropop ambassador looks quite at
home in downtown Manhattan, even if
Ojuelegba (the Lagos neighborhood which
was home to his first studio) is an ocean
away. “New York style is very, very similar to
Lagos style,” he said. “Because New York is a
cosmopolitan city, you have so many
different people from different parts of the
world, just throwing on whatever they like,
whatever they think looks good. Lagos style
is the same; when you stand on the street,
that is like a fashion show on its own.”
This stateside launch also hints at a larger
American invasion in the works. Although he
wasn’t ready to talk details, the singer did
reveal he has “a little project I’ve been
working on with a very big producer, here in
America, something I’m very excited about.”
Initially reluctant to pinpoint the project
anywhere more specific than “America,” when
pressed, Wizkid ended the interview on a
single tantalizing word: “Atlanta.” For those
who’ve witnessed the way Wizkid’s style has
impacted global music and culture from
Lagos to London, the possibility of a major
confluence of trap and beats can only mean
one thing: America, there’s a new Starboy in
town.
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